TIMEWALKER
LIFESTYLE PHOTOSHOOT
Sociably went to Goodwood Festival of Speed to shoot the Timewalker Collection with Montblanc.
Exposure for the campaign was split across both the Menwithclass Instagram platform (4.1m followers) and also the Louis-Nicolas Darbon account (190k followers). The content was strategically posted across both platforms simultaneously to create buzz around the event and drive traffic to the Montblanc Instagram account.
The shoot combined detailed product shots of the new collection with lifestyle-based content showing the watch in a motorsport setting.
