new social media trends

INFLUENCER MARKETING SERVICES

Sociably’s main services form the basis of our influencer campaign offering, encompassing planning and strategy, management and execution. This end-to-end campaign service provides our clients with a highly effective means of leveraging results-driven social activation.

In addition to this signature service, we offer our clients a full range of high-end content production services, when social content is required but without influencer involvement.

INFLUENCER CASTING

Sociably works with a select group of influencers who specialise in the luxury and premium industry across Europe and the US. We also offer a bespoke casting service to identify the most relevant influencers for each campaign.

We hand-pick all our influencers and carry out an in-depth audit to ensure they have a suitable audience demographic, consistently high-levels of engagement and no previous partnerships or involvement with lower tier brands.

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity.

CAMPAIGN PLANNING AND STRATEGY

We work closely with our clients during the planning and strategy stage so that there is harmony between our campaign and any additional marketing activity across channels. We are accustomed to collaborating with other agencies and stakeholders as required.

Our focus is to advise our clients how to leverage influencer activity to effectively satisfy the campaign specific objectives. 

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity. 

CAMPAIGN MANAGEMENT

During the campaign, our campaign manager coordinates all logistics while our team oversees both creative direction and content production to guarantee synergy between campaign guidelines, brand values, tone of voice and the visual style of each influencer. 

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity. 

ART DIRECTION

As an experienced influencer and artist in his own right, Louis-Nicolas oversees all content production to ensure that it will achieve maximum engagement on social. His keen eye for detail and natural awareness of aesthetics is oftentimes the defining factor in the success of a piece of social content.

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity. 

POSTING MANAGEMENT

Identifying the ideal formula of post type, style, time, captioning and tagging is something we have perfected over time to maximise both exposure and engagement of our influencer content.

We either oversee or take control of all elements of campaign posting as required by our clients.

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity.

CONTENT PRODUCTION

In addition to our signature influencer services, Sociably offers full a suite of content production services to our clients. While predominantly used in combination with our influencer services to provide high-end social output, we are also accustomed to providing the following services:

  • Brand and campaign film 4K production
  • BTS for campaigns
  • Instagram stories
  • Video and photography for launch events

Further to our key content production offering we have a full range of post-production facilities offering online and offline editing, grading, motion graphics and photography retouching.

During the planning stage, we set-out a campaign road map, identify appropriate influencer profiles and propose creative strategic approaches to influencer activity. 

TIKTOK MARKETING

TikTok is unlike other more traditional social media channels, with a young, engaged, and fast-moving audience that requires a unique marketing approach. Our experience working with influencers coupled with our early adoption of TikTok marketing experiments puts us at a distinct advantage for running successful campaigns across this burgeoning social platform.

READY TO MOVE THINGS FORWARD?

Fill out the form below to kick-off a conversation about your next influencer campaign.