INFLUENCER MARKETING FOR PROPERTY

We have years of experience helping some of the world’s best known premium and luxury brands to leverage the power of influencers.

For the past two years we have been applying this skill set to the property sector, bringing a new approach to marketing groundbreaking developments.

Influencer marketing for property developers and real estate agents requires a nuanced approach, especially at the top end of the market. We’re well versed in marketing high-end property and, with our experience in luxury influencer marketing and high-end video production, we’ve delivered first in class campaigns for our property clients that truly resonate.

Through our narrative based content we breathe life into developments. We create aspirational stories that drive engagement, increase awareness and speak directly to the target demographic.

Typically, an end-to-end influencer marketing campaign for a property developer might include:

Campaign ideation & strategy
Influencer selection & management
Content production
Content distribution through influencer and paid channels
Campaign insights and analysis

Of course, as a client you can choose to include or remove any of these services to create a wholly bespoke campaign that’s perfect for your brand or business.

ARGENT LLP

GASHOLDERS

SECTORLIGHT

PORTONOVI

LUXURY VILLAS

SAMUJANA

COMPACT LIVING

DANDI

CAMPAIGN SNAPSHOT

GASHOLDERS | ARGENT LLP

Our strategy for Argent’s first influencer-led campaign was to combine high-end production with influencer reach to create a narrative that resonated across the target demographics without alienating one group or the other. This was achieved by focusing on Gasholders as a home for creatives and showing how this unique building and its surroundings provides the perfect inspiration for the modern day artist.

INSTAGRAM RESULTS

4,218,000

AUDIENCE

263,285

IMPRESSIONS

VIDEO PRODUCTION FOR PROPERTY

Creating high-end visual assets is the foundation to any Sociably campaign, which is why we have our own in-house production team. This allows us to ensure the delivery of consistently high quality content that makes the most of the exposure we provide. We have years of experience in creating content specifically for digital and social channels, from brand films for real estate companies to TikTok adverts, meaning that on a single shoot we can create a range of varied assets for delivery across multiple channels.

Cinematic direction

4K – 8K production

Full colour grading

Multiple edits

SOCIAL CONTENT & MANAGEMENT

When it comes to social media marketing for real estate we create assets that show a property in its best light. Whether this be helping to bring CGIs to life with our lifestyle based video, or by leveraging our partner brands to help dress our imagery with the right props, our content team prides itself on creating high quality assets that drive interest in a property.

Photography

Retouch

Instagram marketing

TikTok marketing