TikTok merged with Muscial.ly in 2018 but kept the name TikTok. It is one of the most downloaded apps on the App Store and Google Play. TikTok boasts over 500 million monthly users across 154 countries. The app’s demographic skews slightly younger with 41% between 16-24. TikTok allows users to create a video up to 15 seconds in length and then edit speed, add filters and feature music in the background.
As a growing social platform with a younger demographic, TikTok may become a popular influencer marketing. If you would like to talk to us or find out more about TikTok influencer marketing get in touch via the form below.
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